Wow Factor: Louis Vuitton's celebration of traditional Indian handloom techniques. Long before Tarun Tahiliani thought to celebrate the artisan in his latest bridal expo, LV tapped into Indian weavers' talents to create unique sari dresses. The limited edition collection created from material sourced from New Delhi, Mumbai, Chennai and Bangalore coupled with the creation of the LV-monogram-and-Indian-motif 'Louis Vuitton fabric' served to showcase our fabulous weaves on a world stage. After all, the outfits were available only to patrons of the Paris flagship store.
Ouch Factor: Is the graceful sari, as interpreted by a luxury French design house, really for the Indian buyer? Sure, you could say the sari has gone global. In fact Hermes had already launched a sari line created by Sunita Kumar, wife of former Indian tennis player Naresh Kumar along with Hermes' in-house designers, in London in 2000. Yet, what this Hermes sari is, is a clever marketing tool to endear the brand (some more) to its Indian customer base. What we wonder is if these saris, priced at Rs 81,000 plus taxes, will come with a Made in India tag?