• Follow Us: 

Trending :   Art & Auctions      Travel      Cars  

Interview: Patrik Hoffman on his Plans for Ulysse Nardin

By Posted Jul 22nd 2015

At Baselworld 2015, we speak to Patrik Hoffman, CEO, Ulysse Nardin who shares his plans for India.

What does being acquired by Kering mean for the brand, especially given your focus on integrating its manufacturing setup?

Well, the changes were made public last year. I'm always being asked, ‘what's changed?' And I always have to disappoint people because not much has changed. The biggest change was probably for me, personally, but for the company, its DNA and products, even distribution, there's not much change, or in some case, no change at all. It was business as usual. That's the most important part. At the end of the day, the DNA, the products and history will not be touched.

Going forward, what's on the agenda?
Again, the DNA won't change. You look at what we showed in Basel in terms of products and you can tell we've stayed on course in being independent in the manufacture of our own movements. I don't have to give numbers, but what we've shown is proof. These are the changes. The signing happened in the summer, the closing was in November. In January, we integrated our offices in Italy-the offices of Bottega Veneta and Sowind. Right now, we are moving the offices of Girard-Perregaux from New Jersey in the US to the offices of Ulysse Nardin in Florida. So these are positive changes that we can make use of without jeopardising the DNA of Ulysse Nardin or of Girard-Perregaux. As long as we can do that, it brings us more efficiency and it's cost-saving for all parties involved-us, Kering and Sowind. It's clear that the production will be separate. If we start to mix production and development, you'll start to mix DNAs. So we have to keep these separate.

What is your view on connected watches?
I can only answer in the view of Ulysse Nardin, which is in a certain segment. For us, I think it's a good chance. I always cite the example of the US-it's one that I'm most familiar with-where around 70 per cent of the people don't wear a watch. So, having another generation start wearing a timepiece makes them used to wearing a device on their wrist. So the next logical move is a step up to a real timepiece.

What do you think of india as a luxury market? What are your plans for it?

If you look at the last two-three months, we see very positive signs in India. We are very glad that we invested early and that we have presence there. At the end of the day, it has a lot to do with distribution. You have to have a distribution and retailer network, which is moving in the right direction. I think a lot happened there in the last couple of months. So I'm very positive about India. The best proof is our consistent investment over the many years.

Will Ulysse Nardin retail online?
Of course, the whole online part has grown tremendously. Even in the last year, if I look at Instagram and how important it has become not only in communication and education, but also in actual sales. We have retailers who convert postings into actual sales. And this is actually quite fascinating for me. There is, of course, a long way to go, but the world is changing much faster. There was a time when things didn't move so fast, but suddenly, in the last 12-18 months, things have exploded.

What are the highlights for 2015?
There are two highlights. One is the calibre UN-178 in the Anchor Tourbillon. The other highlight is the FreakLab.

Stories WeLove
Recommended By Colombia
 

No record found...