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IWC's Brand Ambassador Sonam Kapoor on Watches, Style and Memories

By Posted Feb 12th 2017

One of the leading actresses in Bollywood today and a true-blue fashionista, Sonam Kapoor has earned every accolade to her credit, be it for her style or her movies. Apart from being written extensively about for her astute fashion sense, she's even won awards for her movies—Star of Tomorrow in 2008 (at Stardust) and her recent hit Neerja. She's donned various hats with panache. So when IWC Schaffhausen announced Kapoor as its brand ambassador, it was only natural for us to capture her excitement and share it with you.

 

Read on.

 

What drove you to choose IWC Schaffhausen of all the watch brands? What impresses you about the brand?

My grandfather used to love this brand and even my dad owns an IWC watch so I have always been aspirational about the brand. One thing I like the most about IWC is that it is not a loud brand and sticks to what it has always stood for which is class! Watches have always been a part of my style statement. You will always see me matching one with every outfit and now it is an IWC all the way!

My personal favourite is the Da Vinci automatic moon phase for sure, because of this old world charm this family showcases.

 

While we know your love for clothes, are you also a watch person?

I am completely a watch person. Watches complete my style statement. It’s more elegant to wear a watch than having a phone in my hand.

 

Which was your first big watch? Do you have a fond memory associated with it?

When I was a kid, I remember, I was gifted a Mickey Mouse watch from Switzerland. That is what I remember as my first ever.

 

Which watch do you generally wear? Do you connect with it as just an accessory or on a personal level?

I will now cherish an IWC Da Vinci automatic and Portofino Moon phase for sure. Watches are a big part of my styling. I feel incomplete without one on my wrist. I love beautiful and intricate watches, without getting too much into technology and innovation. But a mechanical watch for sure.

 

When it comes to principles, how much are you and IWC on the same page?

I am very particular about the brands I endorse. It’s mutual most of the times between the brand and the individual. I feel that the endorser should perfectly blend into the brand philosophy and should resonate the same values. If you yourself do not connect with the brand, how would you make others believe in it?

 

What is your take on watches as investments?

If you are a huge fan of luxury watches and are planning to spend money on a designer watch for something other than just the instant gratification of owning a beautiful fashion accessory, choose the right brand and it could be a great investment.

 

What does luxury mean to you?

It is all about comfort. Luxury is not only about style, in terms of clothing, it's also about being happy and content with what you wear.

 

How would you define your style?

My style is something that I’m comfortable in. One should wear the outfit; the outfit should not wear you.

 

Image courtesy: Getty Images and Instagram


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