Ermenegildo Zegna has unveiled its latest SS17 ad campaign starring two Hollywood personalities, Robert De Niro and McCaul Lombardi—one an icon, the other a probable icon-to-be. The campaign, titled Defining Moments, features photographs and a short film, both of which are captured by Los Angeles-based film director Francesco Carrozzini.
While for print the dapper duo is pictured against typical backgrounds like nature and a poolside; for the film, they are seen sharing the defining moments in their life. Through Defining Moments, Zegna wants to shift the customer focus to human conversations instead of brand stories. Word has it, the brand is planning to make more additions to the campaign; however, nothing is revealed as of now.
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