Fashion designer Anita Dongre's new flagship store has opened in Mehrauli, Delhi. Launched around the end of December 2016, the store, spreading over 10,000 square feet, with two floors, is Dongre’s largest couture store in India.
While on the outside the store may seem like an average one, it is its interiors, with Rajasthani accents, that spin magic. Speaking about the design aspect of the store, Dongre said, “The design seeks to recreate patterns of the architecture of Rajasthan (a region that influences my work significantly), transporting whoever comes into the bygone era and regal splendour of a stately Haveli.” The store is defined by the state's varied architectural elements like hand-carved arches, jallis, niches, alcoves, and a marble fountain (located right at the entrance of the store).
The crafts employed in decorating the space include block printing, thikri work (a native mirror-glass inlay work from Rajasthan), and blue pottery. The walls are adorned with 30 hand-painted Pichwai style artworks that, according to Dongre, bring the space to life.
Of the two floors, the ground floor houses seven rooms, each showcasing the designer’s prêt collection. A grand stairway leads to the second level that has another set of seven rooms—three for grooms, three for brides and one for Pinkcity jewellery; it is dedicated to bespoke bridal services. This floor also houses Dongre’s favourite section, the recreational space designed for men. It has a snooker table and several coffee table books. “I love the relaxed space in this section. It just brings about an ease to the whole shopping experience,” said Dongre.
And if all that wasn't enough, to enhance one's shopping experience, the designer store also boasts of a library full coffee table books about art, textiles, maharajas, cars, and more to entertain and educate its patrons. Not many would want to leave a space so rich with culture and beauty.
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