5 Star Hotels Bank on the Big Fat Indian Wedding
The Leela Palace, Delhi
There's, though, an excellent reason why an upscale hotel will plan and organise a fake wedding—to perfect its act when the real one comes along. And plenty of real ones are coming along.
Weddings have become 5-star hotels' big earner at a time occupancy rates are down sharply, and as are room tariffs. Occupancy has fallen to a decadal low of just under 60%, and average room rents at 5-stars are down to just over Rs 6,000, a six-year low, industry data shows.
The rehearsal wedding was happening at Taj Vivanta, Surajkund, NCR. The Taj group of hotels has conducted a 10-city survey to better understand, its executives say, what prospective clients want when they plan a hotel wedding.
Nuptials Are Recession Proof
Plenty of other 5-stars are in this game now. JW Marriott in Mumbai, which hosts up to 200 weddings a year, has set up a wedding studio and Leela, Chennai even sends its chefs to the hometowns of brides and grooms to master local cuisines.
Lavish weddings are recession-proof, say hoteliers. "The wedding segment in totality is not affected by external economic factors and is impervious to fluctuating trends in the tourism sector," says Vivek Sharma, GM of a Hilton hotel.
Source: Economic Times; Author: Divya Sathyanarayanan & Vijaya Rathore