Diamantaire Nirav Modi has unveiled his latest advertising campaign, Say Yes, Forever, featuring actors Priyanka Chopra (the recently-appointed global brand ambassador of the brand) and Sidharth Malhotra. The campaign, celebrating the beauty of the brand’s solitaire diamond engagement ring, was released on Valentine’s Day. Here’s a sneak peek behind the making of this campaign.
The ad film shows a nervous Malhotra planning a dreamlike proposal—complete with a rooftop dinner date and live music—for Chopra. All’s well until an irate Chopra arrives, resolving to stop saying yes to people. Taken aback at first, almost dropping the plan to propose, Malhotra eventually wins his desired yes from Peecee, thanks to his affable charm.
While the campaign has been taking the internet by storm, here’s a glimpse behind the scenes.
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