After Mumbai and Bengaluru, French furniture brand Roche Bobois is opening its first store in Delhi today. "The capital is not a new market for us since we have been handling orders from clients who are based in the city," says Samvit Tara, Managing Director, Roche Bobois India. "Our reason to venture into Delhi is that it is a very brand conscious market where people strive for cutting edge design and the latest trends. We also hope to penetrate the market in north India, into cities like Ludhiana, Chandigarh, Amritsar, Jalandhar, Indore, and more."
According to Tara, the new 8000 sq ft Roche Bobois store, situated at the Gallery at MG on Mehrauli-Gurgaon Road, is like taking a virtual trip to Paris. It exudes the same modern French aesthetics seen across the brand's 250 stores worldwide. All Roche Bobois stores have been designed by Jacqueline Hopfer, daughter of Hans Hopfer who invented the iconic Mah Jong sofa for Roche Bobois in 1971.
Besides the brand's autumn-winter 2016 collection from the Les Contemporains range, the Delhi store will also feature bestsellers like the Blogger sofa, the Astrolab, Urban, and Bijou tables, and the Kasuka, Lady B, and Bergamote chairs. "Juggling the past, present, and future, this collection demonstrates how new technologies and transformation of materials benefit physical comfort and the well-being of the mind," says Tara.
The brand also plans to launch the new Maison Christian Lacroix collection exclusively in Delhi. This capsule collection was recently created in association with Sacha Walckhoff, Creative Director of the renowned French luxury fashion house Maison Christian Lacroix. Apart from this, the brand also plans to reinvent the iconic Mah Jong sofa in collaboration with Indian designers.
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