In a unique and first-ever collaboration, Michael Kors captures the creative worlds of fashion and photography with the über-chic Michael Kors x Fujifilm Instax Mini 70 camera. In an exclusive talk with us, the designer reveals more about his latest creative alliance.
From creating high fashion to the iconic MK bags and working with wearable tech, Michael Kors sure knows how to keep fashion aficionados hooked. His latest collaboration is a treat for fashionable technophiles as well. Enter the bespoke Fujifilm instant camera. The new designer camera creates a confluence between the worlds of fashion and technology by teaming American aesthetics with Japanese know-how. The Michael Kors x Fujifilm Instax Mini 70 camera is draped in gold with classic MK aesthetics. The quirky gadget is complemented by the designer’s classic Scout bag created to emulate vintage camera bags. To learn more about this designer gadget and the idea behind the collaboration, we had an exclusive chat with Michael Kors. Here’s what he revealed.
Can you tell us about the inspiration behind the camera and how it works in the world of fashion?
With the popularity of Instagram, there’s been this huge resurgence lately of film, and I love that. Using instant photography has always been such an integral part of my creative process, whether it’s snapping looks in preparation for the shows or taking behind-the scenes shots. Now we use the Instax Mini everywhere—from the runway to the office to everyday life. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology.
Will this collaboration change the way people perceive fashion inspired technology?
This is Fujifilm’s first fashion partnership which, I think, is really exciting. The two worlds, fashion and photography, have long inspired and connected with one another. It’s interesting to see that in this hugely digital world, people are still drawn to something that’s tactile, and the concept of instant photo.
What is your go-to gadget when it comes to designing or creating clothes?
I’m constantly taking pictures of the things I love—whether it’s the way a look is styled or a moment that inspires me—I always have a camera in hand.
Tell us about the Scout Bag.
Inspired by the history and cultural relevance of photography, the Scout camera bags evoke the feel of vintage pieces, but with modern sensibilities and fashion-forward details
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