Premier Dead Sea Launches in India
Skincare brand Premier Dead Sea has finally landed in India. Located in a niche in Phoenix Market City in Pune, this the brand's 65th venture around the world. The Premier Dead Sea label includes an entire range of cosmetic, spa and beauty products. They promise to facilitate anti-aging, cell renewal, cleansing and toning.
Completely natural, all the products provide unique therapeutic properties of the Dead Sea, featuring 21 minerals which are recognized for their vital source of energy, oxygen and nutrition for the skin.
Then these are combined with desert plant extracts, liposome technology and mineral bar secret, which form luxury skincare products that stimulate the epidermal cells and restructure the skin's balance, repairing, strengthening and nourishing.
The brand actually began in 1990, as a spin-off of a medical research course. A group of dermatologists and cosmetic experts, who specialise in the therapeutic minerals of the Dead Sea, set out to find a solution for the sagging effects space travel had to the skin of astronauts. Eventually, they discovered a whole new process for daily skin care treatment.
Rumour has it that Cleopatra too was enchanted by the therapeutic powers of the Dead Sea.