Aamby Valley Explores the Southern Market at TILE 2012
A gated community, an indulgent experience, a luxurious lifestyle—these are just a few of the many reasons that can be credited to Aamby Valley’s surging popularity in the real estate market. DGM of Customer Excellence Team Nancy Lulla explains why one cannot put a price on the high life.
Excerpts from the interview:
Mumbai and Pune are the biggest markets for Amby Valley, so why showcase in Hyderabad?
Agreeably, 70 percent of our citizens belong to the west - Mumbai, Pune and Surat. However, we do have clients from the north. Now we would like to explore the southern region of the country.
What is up on offer at the Aamby Valley City?
We have a host of apartments. The entry level ones start at Rs 2.10 crore while the hi-end ones come with a price tag of Rs 26 crore. You’ve got Celebrations (apartments), Willows (chalets), The Palasis (boutique villas), The Waterfront (villas by the lakeside) and Par 73 (fully-furnished studio apartments). Of course one can buy land at Aamby Valley and own a private estate.
What’s new at the City?
For a while we were concentrating on our chalets and villas, but now we’ve shifted focus to the creation of our apartments that are an entry level investment of Rs 2.10 crore. Our target customers are young families that are looking to buy their first holiday home or invest in a luxury property. These are fully-furnished, ready-to-move-in apartments which spread over 1,520-1,543 sq ft. The idea is to retain the exclusivity factor as we have with our other properties, so only 72 such apartments will be constructed. Given that they are completely designer the apartments provide the option of customisation. However, we have never had any issues on that front as these apartments are aesthetically done and extremely luxurious.
Amby Valley Golf Course
How’s your experience at the expo been so far?
The turnout is good but this is our first exhibition here, so it’s too soon to gauge the response. Everyone’s heard of Aamby Valley and there is a certain amount of curiosity, so that’s an encouraging sign. But we think Hyderabad’s population will connect with our concept because they are used to luxurious homes. On the other hand, Mumbai residents are used to living in smaller apartments and are more likely to seek a getaway than a permanent solution.
Has the recession affected sales and inquiries in any way?
When there was a global setback, it did affect us but in a very indirect way. Price sensitivity and luxury can never be discussed in the same breath. It’s not like you’re buying a city apartment, you’re making an informed decision of buying into a luxurious dream. An Aamby property can easily substitute the idea of an overseas trip, or owning a home abroad.
What gives your project its saleability?
We have two kinds of buyers. There are few who come in to buy a lifestyle and are unwilling to sell their space even at an appreciated value. The second category comprises of buyers who look at real estate as an investment. Either way, the prices of our properties have escalated by an average 300 percent from back in 2005. Their resale value is also bound to be that much more.
Your dream home at Aamby Valley would be?
I would go all out and invest in Aamby’s priced possession—the Palasis. It houses 8 fully-furnished designer villas. The premium property covers anywhere between 11,000-13,000 sq feet. Each villa is individualistic in design, boasts of four bedrooms, an infinity pool, car parks, garden Jacuzzis, designer furniture and the works. Built over 1 acre of land, it commands a price of Rs 16-26 crore.
Going beyond apartments and villas...
Aamby Valley is completely self-sufficient. Our world-class infrastructure includes an IB league school, a hospital, golf courses, man-made lakes, water sports, restaurants, hospitals and an airport. We’re also working on the concept of an integrated resort which will have hotels, offices, business apartments and theme parks.